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How Slate Manages 11 Different Newsletters
Slate is a daily web magazine that’s been reporting and analyzing politics, news, technology, and culture for nearly 20 years. Its editorial team produces a staggering amount of content every day, so...
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Lithium nabs $50M more in pre-IPO financing
My customerLithium CEO Rob Tarkoff Sept. 9 - 10, 2013 San Francisco, CA Tickets On Sale Now Lithium Technologies just raised $50 million in its quest for dominance in the social-media marketing space....
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First Avenue’s Relevant, Rewarding Emails
Craig Finn toasts the crowd at a Replacements tribute show. [Erik Hess] Legendary Minneapolis music venue, First Avenue, boasts more than 40 years of business. During those four decades, the “downtown...
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Everything you think about Big Data is wrong!
Every day there is a new post about the impact of big data on marketing. In fact, most people in marketing leadership are concerned about what they are going to do about big data. It is challenging to...
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Costly CRO (Conversion Rate Optimization) Mistakes To Avoid
The following is a guest post submitted by Sean Ellis, CEO of Qualaroo.Conversion rate optimization (CRO) is essential to building successful online businesses. From ecommerce, to SAAS, to...
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Why you need to start giving office hours to your customers
Shutterstock Nov. 12 - 13, 2013 San Francisco, CA Tickets On Sale Now Steli Efti is co-founder and CEO of Close.io and ElasticSales. Many startups are considering strategies that don’t scale to make a...
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Cards Against Humanity’s Rare, Hilarious Emails
Three years ago, 8 Chicagoans launched a Kickstarter attempting to fund “a party game for horrible people” called Cards Against Humanity. They’d earned a bit of a cult following online and wanted to...
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Sending Last-Minute Holiday Cheer Instead of Sales
The holidays are upon us. It’s the time of year when everyone starts to feel more like a wallet and less like a human. Or, at least, that’s how any inbox full of sales pitches and last-minute deals can...
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How to Love or Lose Your Customers [Infographic]
Did you know that between 40-70 percent of customers end relationships with businesses that provide bad customer service experiences? Or that it takes 12 positive service experiences to make up for one...
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5 Steps to Improving the Customer Experience with Big Data
Guest post by Lisa Arthur, CMO of Teradata Applications and author of the new book Big Data Marketing (Wiley). Follow her on Twitter @LisaArthur. Technology advancements are making it easier for...
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‘Treat your customers like they own you. Because they do’ [Infographic]
Did you know that content is among the top three reasons people follow brands on social media? Or that 75 percent of buying experiences are based on emotion? A customer experience report by RightNow...
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Verizon provides loyalty plans for customers in good-standing
This year, T-Mobile CEO John Legere has promised to continue his assault on competitor carriers by trying to steal their customers— Verizon is planning to introduce a new program which it hopes will...
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Native Advertising: How to Promote Your Brand While Wearing a Disguise
We have heard much talk lately about native advertising or “masquer-ads,” advertising that feels and looks like editorial platform content. Gain’s Pharrell hat tweet during the Grammys was all in good...
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DoSomething’s Charity Teamwork
DoSomething.org is a nonprofit membership organization for people under 25, intent on making those people care. "Why?" their about page asks. "Because apathy sucks." With 2.5 million members, all in...
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5 Common Misunderstandings About Social Customer Service
Social customer service may not be at the top of the priority list for your business. But, can even the smallest companies really risk ignoring their customers? Most definitely not! Providing social...
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How to Create and Optimize Pinterest Boards to Drive New Customers
For ecommerce retailers, Pinterest has become one of the greatest assets for shoppers to discover their products and share them. It’s especially powerful because it’s the products themselves that users...
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What to Pin on Pinterest? 10 Ideas for Businesses
If you want to get more customers and grow your business, you need to consider adding Pinterest to your marketing arsenal. Piqora, a social media marketing firm specializing in Pinterest marketing,...
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Evolving From #SoLoMo to Customer Experience Marketing
Moving forward, my blog posts will focus on the integration of social into the marketing mix. Why? To create a relevant and compelling customer experience that can turn into a competitive advantage....
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4 Tips To Help Make Your Video Work For You
Often times, people are so excited just to be creating videos that they don’t think about long term strategies for how they will make their videos work for them. They fail to establish goals and...
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Using Facebook Ad Exchange FBX Retargeting to Bring Back Lost Customers
Have you found success with Facebook ads but are wondering if there’s more? Well, what if you could use Facebook ads to chase after bounced traffic and get back in front of those users? What if you...
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Is This a Lead, an Opportunity, Or is It …?
Two off the hottest topics in sales and marketing are finding/generating leads and then turning those into opportunities. Social excels at both. Still, I see a lot of confusion between what constitutes...
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How Most Companies Fail at Social Customer Service
In 2014, more and more companies are gradually incorporating social media into their customer service approach. However, many companies fail to implement it right way. There’s still a huge gap between...
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Boost Credibility on Social Media with Customer Stories
As the saying goes, the proof is in the pudding. Nothing could be more accurate when it comes to publicity or social media. While talking about your product or services is an important part of your...
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5 Tips To Avoid Cheating And Riot At Your Facebook Contest
If you have ever ran a Facebook contest before you know people want to win. And that’s okay, those hungry fans are exactly the reason you are running a Facebook contest in the first place! You exchange...
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The Foolproof Method To Find Alluring Sweepstakes And Contest Prizes
Running a contest or sweepstakes is a great way to reach more people. And attracting fans and collecting email addresses is often an added bonus. But,occasionally, your sweepstakes or contest can...
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6 Tips to Grow Your Instagram Audience Quickly
Chances are you’ve heard the hype about Instagram and may have even started an Instagram account for your business. And if you’re doing well, you’re regularly posting. But you may be struggling to find...
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Kill Screen’s Exclusive and Informative Emails
Brooklyn arts and culture company, Kill Screen, had been operating as a magazine and a website for two years when their team decided they wanted to do more with their email marketing. Instead of simply...
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5 Design Principles That Drive Social Customer Experience Marketing
Traditional marketing used to be known for its inside out approach. The idea was to create a cumulative series of messages known as brand impressions. Marketers bought media and launched campaign after...
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Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome
Are you using Facebook ads to drive traffic to your ecommerce site? If you’re not, you’re missing a beat, especially because Facebook recently introduced a concept called lookalike audiences for your...
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The U.S. EEOC Turns Its Attention To Social Media in the Workplace
The law surrounding social media in the workplace still lags a long way behind the ubiquitous use of social media. While the U.S. National Labor Relations Board, and a few state legislatures and...
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The Future of Social Customer Service: Seamless Customer Experience
These days, customer service is ruled by the customer rather than companies; it is the customer who relentlessly determines how he wants to be helped, not the other way around. It’s subsequently...
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The Importance Of Storytelling In Social Recruitment
Humans have an emotive response to stories. This begins in youth with kids stretching and testing the imagination. Stories help people bring situations to life and communicate their significance....
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How the Klout Acquisition Affects the Future of Influence Marketing
To Greater Personalization The last few months have been particularly fertile in social media industry. Mergers and acquisitions have increased which provides greater depth to the major players in...
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How Hotel Social Media Goes from Online to Offline
As social media is constantly evolving, hotels are forced to come up with new and innovative ways to stay connected with their guests. While many have now acclimated to using various social networks,...
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Paul Jarvis Likes Trading Stories With People
Web designer and author Paul Jarvis started sending a weekly newsletter in late 2012. He had just started writing, having previously paid his bills solely with design work. He wanted a place to share...
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How Asthmatic Kitty is Using Email to Redefine Street Teams
When you hear the term “street team,” you might immediately envision college students slinging energy drinks out of the back of a gaudily-wrapped pickup truck. Fair enough. While it’s true that street...
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Consumers Trust Content Marketing — Except When They Know It’s Marketing
Content marketing can be a difficult trick to pull off. When trying to educate members of the public about a certain topic, the message can be lost when a product pitch is made. The theory is that if...
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Best Made’s Handy Back-in-Stock Messaging
If you’re a retailer, you want to make it as easy as possible for your customers to get their hands on your products. So what happens when a popular item is out of stock on your e-commerce site? How do...
View ArticleHow to Stalk Your Competitors’ Customers on Twitter
It might sound like strange advice, but a little Twitter stalking can go a long way. (more…) New Career Opportunities Daily: The best jobs in media. The post How to Stalk Your Competitors’ Customers...
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Modern Farmer’s Smart Newsletters and Web-to-Print Conversions
For a young, fairly niche publication about farming lifestyle and food culture, Modern Farmer sure seems to be everywhere. Barely a year old, the magazine’s experiencing a surge in growth and...
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Ditch Digital? One Banker Bets His Bottom Dollar on Old-Fashioned Idea
There’s an interesting commentary by Kevin Tynan recently published on the American Banker website. In his essay, “Banks Have a Case of Digital Marketing Myopia,” Tynan, who is senior vice president of...
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LoveKnitting Puts Automation to Work
LoveKnitting is an e-commerce company that sells patterns and supplies to folks who—wait for it—love knitting. The company is based in London, but their customers live all over the world and use...
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BonLook’s Data-Driven Emails
If you’ve ever shopped for glasses, you know that one size never, ever fits all. Online eyewear retailer BonLook knows this, too, which is why their website offers a virtual try-on feature and a...
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